Art 220

Day 13

Posted by Lindsay , Tuesday, May 10, 2011 9:29 PM

Creative briefs are an important part of our future careers, so we spent the entire class learning about them. A few tips we were given were to communicate clearly and to be brief in them. We should be able to write a great objective in three sentences. Some things that should be included are target audience, objective, competitors, differentiates, design considerations, deliverables, time budget, etc... We also talked about ROI (representamen, interpretent and object). I learned a lot of useful information that will be very helpful in the future. We also learned about what we should be charging for our work, which is something that I have always wondered about. Altogether, it was a very useful class.